Friends with Wisdom #2 - Jonathan Mason: The Business of Worship Music?

This week I’m joined by Jonathan Mason and dive into some potentially controversial topics around worship music/songs and the Christian music industry. We talk about Christian entertainment vs worship and whether or not you should charge for music and concerts.

Jonathan Mason is a graduate of the Moody Bible Institute in Chicago, IL and former student of the Southern Baptist Theological Seminary. With the academia background, working within a local church as a music director, and traveling with a nationally touring worship band, Jonathan has developed a deep passion for music ministry. He is currently serving as the Director of Word Worship Music, a label imprint and publisher under Curb|Word Entertainment in Nashville, TN. He lives south of Nashville with his wife and three daughters.

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Friends with Wisdom #1 - Jason Jones: Murder Mystery, Adoption, Music Industry

Jason is an experienced Creative Director, Designer and Illustrator based in Nashville, TN and works in the Christian music industry. He is also the Creator & Host of the Knock Knock Podcast, a show about a murder mystery that took place in his family. He shares insights for artists and creatives, as well as about the challenges of adopting 3 siblings.

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A New Marketing Agency for Christian Music Artists and Labels

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So, I have big news that I am sharing for the first time on my own website...I am stepping down from my role as Director of WeAreWorship at Integrity Music...In fact, today is my official last day at Integrity.

My family and I moved back to Kansas City a couple of weeks ago and I launched Marketing with Wisdom, a boutique marketing agency specializing in Christian music and worship songs/resources.

You can read the featured story on Gospel Music Association's website here.

The Lord made it really clear to me and my wife that we're suppose to take this giant Faith Step to launch this marketing agency, as well as go back to resourcing worship leaders, similar to what I was doing through All About Worship.

We are super excited for this new season! If you haven't heard me tell the story of this God-breathed, quick transition, ask me about it the next time we see each other! I would love to tell you!

In the meantime, if you or someone you know is in need of marketing services, check out MarketingwithWisdom.com. Our heart is to serve The Church through a unique relationship-focused approach.

My 12 year old just released a new rap single

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So proud of this kid. He broke his right arm last week, but he didn’t let that stop him from performing live for the first time last night. He said, "Not today satan!!"

He recently had a powerful, life-changing encounter with God and he’s been on fire ever since! You can follow him @iamjrapmusic - I know he’s encouraged by the support he’s been getting from you guys!

You can download/stream his new single, "From The Dust", on your favorite platform. The song was inspired by his recent encounter with God.

You can watch JRAP's live performance here: (starts about 1.5min into the video)

On My Way to Losing 25 pounds!

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End of last September (2017) I started on a journey back to health, after many years of living an healthy lifestyle, and joined Title Boxing. Since then, I've lost 21 pounds through the hard work of High Intensity Training (H.I.T.) through boxing, and incorporating a healthier diet. 

I was recently featured on Title Boxing's website as a "success story". Here's an excerpt from it:

Wisdom Moon, member at TITLE Boxing Club Franklin/Cool Springs, TN, had a very successful moment this month! He was able to sign our 10 lb weight-loss bag. Signing the weight loss bag not only signifies that you “lost weight”, but it is a visible display of your hard work and dedication to living a healthy lifestyle. TITLE Boxing Club Franklin/Cool Springs, TN is not just a boxing gym, we are a full support system with internal tools that can help you transform your body and your mind.

Our trainers act as class/group leaders, but they are also available to help you one one in our private training sessions. We focus on sculpting the body by utilizing a boxer’s workout in a group fitness setting. When you are a dedicated member, you will reap the benefits of our workouts – increase in confidence, more calories burned, stronger muscles, and an over healthier lifestyle. Wisdom decided to turn his old lifestyle into a new one, by joining TITLE Boxing Club Franklin/Cool Springs, TN. 

Over the past several years my lifestyle has been very sedentary due to working a desk job. I would work 60+ hours a week and by the time weekends came around, I had very little energy left for my wife and four kids. I was ALWAYS tired. I had known about TITLE Boxing Club because I lived in Kansas City for 7 years before moving to Nashville 4 years ago. There was a TITLE Boxing Club 5 minutes from my house and right next to my favorite taqueria! I was curious, but I never stepped foot in it. I had many excuses for not trying it out – the biggest one being that I was too busy and I didn’t have time for it.

Well, back in September 2017 I got tired of my unhealthy lifestyle and decided to stop making excuses. Around the same time, I discovered that TITLE Franklin/Cool Springs was near my office. I tried out a free class and immediately signed up on the spot for a whole year! I was pleasantly surprised by how fun AND challenging it was at the same time, not to mention it’s a great stress reliever! I’ve been very impressed by the staff and trainers. They immediately made me feel a part of the club

Click Here to read the full article.

If you've been wanting to be more healthy and fit, I hope my story inspires you! It's hard work, but well worth every sweat!

A Live Worship Album You Don't Wanna Miss!

There are countless worship albums you can find on iTunes and Spotify these days - your options are truly endless. It's awesome because God is worthy of all those songs of praise and worship!

I want to encourage you to listen to a brand new live worship album from my brother from another month, Dustin Smith and his band, Here Be Lions. I promise you it will be hard just to listen to it - you will want to worship along with it!

Click Here to listen on your favorite music app.

Dustin and I have been close friends for about 10 years now and I can tell you, he is the real deal.

You can watch the videos for the new album, Only A Holy God, here.

Power When We Worship (Official Live Video)

Sharing Marketing Insights on Full Circle Music Show

As I mentioned in a previous blog post, the Full Circle Music Show by Seth Mosley and X O'Connor is one of my favorite podcasts.

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I was recently invited to be a guest on the podcast. It was a lot of fun getting a tour of their studio and then sitting down with them to talk about my journey of starting worship resources and self-learning marketing and owning a company. We also went live on Instagram, impromptu, during the interview and I got to answer questions about marketing from the live viewers. 

Take a listen to the interview here:

(view the show notes on the Full Circle website)

If you have comments/feedback, I would love to hear from you! Leave a comment below or shoot me an email.

How to Make a YouTube Custom Thumbnail

On this blog, I've mainly been sharing my thoughts related to life in general, but going forward I'll be sharing some marketing and podcasting tips as well. I hope you find them helpful! Here's one for those of you who have a YouTube channel:

If you're just starting out with YouTube, this is a great video that shows you how to easily create a nice thumbnail for your video. I cannot emphasize enough how important your thumbnail is. You need to make sure it's eye-catching.

If you have any other suggestions or hacks, feel free to share in the comments below this blog post!

Be A Lifelong Learner

Always be a learner, even if your job doesn’t require it or encourage it. Learn new skills. Learn new concepts and perspectives. It will keep you relevant and valued in your market.

Two of the main ways I continue to learn are podcasts and audiobooks. For some of my favorite podcasts check out this post and this post.

Here are two audiobooks that I'm currently listening to in an effort to grow as a leader and a marketer: (click on the title to preview on Amazon)

Taking People with You: The Only Way to Make Big Things Happen by David Novak

The Conversion Code: Capture Internet Leads, Create Quality Appointments, Close More Sales by Chris Smith

 

Disclosure: I'm a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.