Blog
Equipping independent Christian artists & churches with knowledge and insights you need to increase your impact & influence.
Build Your Audience First as a New Christian Artist
As an experienced Christian music industry consultant, one of the most common questions I get from new Christian artists is "how do I get started if I have little to no budget?" The answer may surprise you - before spending thousands on professional recordings and marketing, focus first on building an audience organically through short video content.
Kevin Kookogey: An Entertainment Lawyer's Experience in the Christian Music Industry
In this episode, host Wisdom Moon sits down with veteran entertainment lawyer Kevin Kookogey, who has represented hundreds of artists, publishers, labels, and more over his 32-year career. Kevin shares the fascinating story of how he broke into the Nashville scene and landed his first major client, Newsboys, offering a behind-the-scenes look at the challenges of getting established. He goes on to deliver incredibly nuanced advice catered to today's music landscape - from typical label deal structures for new artists, to copyright and royalty considerations, to best practices for how churches should handle publishing with worship teams.
All In for Worship: Amanda Janson's Surprising Journey to Music Ministry
On this episode of the Christian Music Industry podcast, host Wisdom Moon sits down with singer-songwriter Amanda Janson. Amanda shares her incredible testimony of how she went from being a Broadway theater kid in New York City to becoming a follower of Jesus and pursuing a career in Christian music.
Do This Before Releasing Music to Spotify
As an experienced leader in the Christian music industry, I understand the challenges that independent artists face. The cost of producing and marketing music can often be a significant barrier, making it difficult for aspiring artists to take their first steps. In this guide, I aim to highlight the importance of building a fan base before releasing music. By leveraging social media platforms and testing your music, this strategic approach can set the stage for a successful music release.
BIG ANNOUNCEMENT
Get ready for some exciting changes! In this solo episode, Wisdom explains his passion for coming alongside artists to guide them beyond just marketing techniques. He covers new offerings like one-on-one consulting sessions, ongoing coaching programs, and a partnership with Pure Mosaic Collective. If you're an indie artist looking to grow your music ministry, tune in to discover how Lula Music Group can equip you to make greater Kingdom impact with your music.
Playlisting is NOT a Marketing Strategy
As we've worked with over 200 Christian artists striving to expand their audience and share their message, we've noticed some common misunderstandings around effective marketing strategies. Often, artists assume streaming numbers are the sole metric of their success.
Why Everything That Matters, Matters So Much: A Conversation with Charlie Peacock and Andi Ashworth
In this week’s episode, host Wisdom Moon interviews veteran Christian music artist Charlie Peacock and his wife Andi Ashworth about their new book "Why Everything That Matters, Matters So Much", which shares stories and wisdom from their lives in music, art, food, marriage and more. They discuss the importance of vocational calling, living hospitably, embracing wisdom from elders, finding balance and rest, and valuing the small acts of service that change the world. Peacock also shares about his cinematic music podcast, Music and Meaning.
Why Your Music Will Never Get Heard by the Masses
Over 125,000 songs are uploaded to Digital Service Providers (DSPs) like Spotify EVERY DAY. Let that sink in. If you release a song this month, your song will be one out of over 3,750,000 new songs this month. And, that’s just NEW songs.
The Benefits of Hiring a Christian Music Consultancy
As a Christian artist, hiring a Christian music consultancy can provide invaluable guidance and support for your career and ministry. Here are some of the key benefits.
What Is Branding? Spoiler Alert: It’s Not Just Your Logo
What exactly is a brand? As a marketing consultant with experience working with countless nonprofits, I’ve found that many nonprofits are a bit confused about their brand. Is it their logo? Is it their color palette? Their fonts? All of the above?
The 50/50 Rule - The Reason You Keep Feeling Disappointed in Your Reach
We've all been there. You pour your heart and soul into a new project. The creative process was super rewarding, but also extremely grueling. Finally, it's complete and you're thrilled to share it with the world. You can barely contain your excitement in anticipation for your audience’s reactions. But when launch day arrives, crickets. Your project falls flat. Through my experience as a marketing consultant, I’ve seen many a client fall into this seemingly unpreventable pitfall.
How to Stand Out in 2024
Well well well, Christmas is upon us and in a flash we'll be celebrating New Year's and the start of 2024. It's hard to believe... I know.
As an independent artist, this is the perfect time to sit down and evaluate 2023.
What You Need to Know About Spotify's New Policies
It's official, Spotify is cracking down even more on artificial streams and artists who are gaming the system.
Nick Day with Bethany Music: Stewarding Influence with Jesus at the Center
In this week's episode of the Christian Music Industry Podcast, we have worship leader Nick Day from Bethany Church in Baton Rouge, LA.
So You Released Holiday Music...Now What?
It's the most wonderful time of the year... to promote your past or upcoming holiday music. 😏
Longevity and Legacy: Meredith Andrews on Navigating the Peaks and Valleys of a 15-Year Music Career
In this week's episode, we are joined by veteran worship artist Meredith Andrews. She talks about the unique twists and turns of her extensive career in Christian music and the tension between building God's kingdom and pursuing personal success in the industry.
Is your Spotify artist profile at risk?
You may have heard some recent rumbling of Spotify making some big changes in 2024, one of which is that they will start cracking down even more on fraudulent activity - bot-generated streams, etc.
Don’t Give Up!
Last week, I had the privilege of spending several days with 30+ artists and songwriters from all over the country at our second annual Worship Songwriters Retreat.
Behind the Song: Good Guys by Bethany Barrie
Bethany Barrie is a singer-songwriter originally from Inverness in the Scottish Highlands. Her inspiration derives from Celtic roots and a love of indie-pop music.
Behind the Song: IM FREE by Jordan Gatewood
This week we go behind the song "I'm Free" with Christian hip-hop artist JWOODZ. Hear the story behind how this upbeat, catchy track came together through a transcontinental collaboration.