I've been studying and experimenting with marketing strategies and content for 12 years now. And, I believe video is more important than ever before in marketing and social media. Here's a fascinating video that highlights some key reasons why:
As I mentioned in a previous blog post, the Full Circle Music Show by Seth Mosley and X O'Connor is one of my favorite podcasts.
I was recently invited to be a guest on the podcast. It was a lot of fun getting a tour of their studio and then sitting down with them to talk about my journey of starting worship resources and self-learning marketing and owning a company. We also went live on Instagram, impromptu, during the interview and I got to answer questions about marketing from the live viewers.
Take a listen to the interview here:
On this blog, I've mainly been sharing my thoughts related to life in general, but going forward I'll be sharing some marketing and podcasting tips as well. I hope you find them helpful! Here's one for those of you who have a YouTube channel:
If you're just starting out with YouTube, this is a great video that shows you how to easily create a nice thumbnail for your video. I cannot emphasize enough how important your thumbnail is. You need to make sure it's eye-catching.
If you have any other suggestions or hacks, feel free to share in the comments below this blog post!
Always be a learner, even if your job doesn’t require it or encourage it. Learn new skills. Learn new concepts and perspectives. It will keep you relevant and valued in your market.
Here are two audiobooks that I'm currently listening to in an effort to grow as a leader and a marketer: (click on the title to preview on Amazon)
Disclosure: I'm a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.
4:05am - notification for new mail for work
6:31am - notification for new comment on Facebook
8:27am - notification for new like on Instagram
I’ve found over the recent years that notifications on my iPhone are one of the biggest distractions in my life. If I had notifications turned on for every app on my phone, I would literally be distracted by new notifications multiple times per minute.
So, a while back I decided to turn off notifications for most things…because my life cannot revolve around notifications for new emails, new comments, new videos, etc.
There are only a handful of apps I have notifications turned on for:
-phone calls (obviously)
-text messages (obviously)
-Reminders (because I ask Siri to remind me of stuff)
-Google Calendar (so I don’t miss meetings/events)
-Verizon (in case our data is running low, I’d like to be notified)
The first three are the only apps that I have sound alerts enabled.
There are numerous studies out there about the negative effects of notifications and social media. Here are just two of them I found. You can find many more just by Googling “how phone notifications affect our brain”.
One other crazy thing I did the other day is delete both Facebook and Twitter apps from my phone. If you know me well and you’re reading this, you’re probably shocked.
More and more, I’m realizing how much of a distraction social media can be (as well as any other app on your phone).
As I enter 2018, I want to be focused, not distracted. Purposeful, not aimless. I want to pursue the things of God more than ever before. I want to make each day count.
THE BAD NEWS...So many of us, especially those of us in full-time vocational ministry, can get so busy trying to produce fruit. Unfortunately, no matter how hard we try or how hard we work, we cannot produce fruit on our own/in our own strength.
THE GOOD NEWS...Jesus tells us that HE is the vine and we are the branches. We MUST be constantly connected to the vine. That is the ONLY way we can produce fruit. So the most important thing is that we are in constant communion with Him. NOT that we stay busy for Him or come up with clever ideas for Him.
No matter how much we strive to bear fruit, apart from Jesus it is impossible. And, when we do bear fruit, we must avoid the danger of taking credit for the fruit.
“Remain in Me, and I [will remain] in you. Just as no branch can bear fruit by itself without remaining in the vine, neither can you [bear fruit, producing evidence of your faith] unless you remain in Me. I am the Vine; you are the branches. The one who remains in Me and I in him bears much fruit, for [otherwise] apart from Me [that is, cut off from vital union with Me] you can do nothing.” -John 15:4-5 AMP
This is Part 2 of my favorite podcasts. If you missed, part 1, check out that list here.
1. Crazy Love Podcast - this is a podcast of messages/sermons by Francis Chan. His messages always challenge me and convict me to live with urgency of the gospel.
2. Here Be Lions - my friends Dustin Smith, Jeremy Weedman, and James Galbraith provide a great balance of humor, updates on their ministry, and very insightful food for thought.
3. StartUp Podcast - the first season of this podcast follows the founder of Gimlet Media (a podcast company), Alex Blumberg, on his journey to starting the company. Then, they follow other startups as well...very fascinating.
4. Conversations with John & Lisa Bevere - I gotta be honest. I've heard the Beveres' names a lot over the years, but never read any of them books or heard any of their messages. But, since I'm a podcast junkie, when I found out they had a podcast, I decided to check it out. Really great stuff to help you grow spiritually.
5. Masters of Scale - a new podcast hosted by LinkedIn co-founder, Reid Hoffman. It's a really well-produced show where he pulls back the curtain on some of the most famous founders of companies like: Facebook, Netflix, and Airbnb. He shares insights on how these companies went from zero to where they are now.
You don’t have to agree with everything someone says in order to gain something from their perspective.
We can all learn from each other.
Meet Sean Hill...Sean is a songwriter, producer, and worship leader in Atlanta, GA. Sean talks about how he planned on loss prevention being his career, but God was leading him on a different path...to be a songwriter and producer full-time. And, the step of faith and hard work that it required. He also shares about he and his wife being told by doctors that they cannot have any children to now expecting their third child!